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{{SpecsPsy}}
 
{{SpecsPsy}}
'''Retailing''' is an aspect of [[business]] and consists of the sale of goods or merchandise from a fixed location, such as a [[shopping center]], department store etc, or by [[mail]], in small or individual lots for direct [[consumption (economics)|consumption]] by the purchaser.<ref name="fas">{{cite web|date=2000-02-09|url=http://www.fas.usda.gov/info/factsheets/China/distribution.html|title=Distribution Services|publisher=[[Foreign Agricultural Service]]|accessdate=2006-04-04}}</ref> Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or [[product (business)|products]] in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing [[Marketing|marketers]] see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
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'''Retailing''' is an aspect of [[business]] and consists of the sale of goods or merchandise from a fixed location, such as a [[shopping center]], department store etc, or by [[mail]], in small or individual lots for direct [[consumption (economics)|consumption]] by the purchaser.<ref name="fas">{{cite web|date=2000-02-09|url=http://www.fas.usda.gov/info/factsheets/China/distribution.html|title=Distribution Services|publisher=[[Foreign Agricultural Service]]|accessdate=2006-04-04}}</ref> Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or [[product (business)|products]] in large quantities from manufacturers or [[import]]ers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing [[Marketing|marketers]] see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
   
 
It is an area in which psychological ideas have had important implications in areas such as:
 
It is an area in which psychological ideas have had important implications in areas such as:
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* [[Advertising]]
 
* [[Advertising]]
 
* [[Brand names]]
 
* [[Brand names]]
* [[Marketing]]
 
 
* [[Retail design]]
 
* [[Retail design]]
 
* [[Selling]]
 
* [[Selling]]

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