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Online surveys are surveys conducted over the internet:
- can use web or e-mail
- web is preferred over e-mail because interactive HTML forms can be used
- response rates sometimes 90% before 2000, but have been dropping fast since then (now 2% - 30%)
- often inexpensive to administer
- very fast results
- easy to modify
- response rates can be improved by using Online panels - members of the panel have agreed to participate
- if not password-protected, easy to manipulate by completing multiple times to skew results
- data creation, manipulation and reporting can be automated
- data sets created in real time
- some are incentive based
- can use web or e-mail