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Main article: Fads and fashions

A fad, also known as a craze, refers to a fashion that becomes popular in a culture relatively quickly, but loses popularity dramatically. Some fads may come back if another generation finds out about it and gets interested in it. For example Dayglo paint and clothing was a fad in Europe and the USA the late 1970s. Then Dayglo accessories and clothes (such as cycling shorts and Dayglo socks) had a come back in 19841989. It is arguable that a fad that remains popular for a significant amount of time typically loses its significance in current popular culture as it evolves and becomes accepted into a society's everyday culture (e.g., television, Internet, Music, Video Games, dances, etc...)


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