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Gustav Jahoda (11 October 1920-) is a psychologist born in Vienna; he was educated in Vienna, then subsequently in Paris and London..
He studied sociology and psychology at London University before obtaining a lectureship in social psychology at the University of Manchester. In 1952 he took up a post at the University College of the Gold Coast (now Ghana) in the Department of Sociology, where he carried out pioneering research into cross-cultural psychology.
In 1963, he was invited to set up a new psychology department in the University of Strathclyde, although he continued to make field trips to West Africa.
- Jahoda, Gustav, 'Always something new out of Africa', in Bond, M H: "Working at the Interface of Cultures: Eighteen Lives in Social Science", Routeledge, 1997, pp27-37.
- Jahoda, Gustav, 'Crossing cultures', in Bunn, G C et al: "Psychology in Britain: Historical Essays and Personal Reflections", British Psychological Society, 2001, pp402-410.
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