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'''Google Analytics''' (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his ad campaigns through GA's analysis of where the visitors came from, how long they stayed on the website, and their geographical position.
 
'''Google Analytics''' (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his ad campaigns through GA's analysis of where the visitors came from, how long they stayed on the website, and their geographical position.
 
[[Image:Google analytics.png|thumb|right|A screenshot of the main data analysis window]]
 
[[Image:Google analytics.png|thumb|right|A screenshot of the main data analysis window]]
 
The Psychology Wiki uses this service and details on how to access these reports are available on the [[Google_Analytics_report]] page.
 
 
 
Google's service was modeled upon Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers.
 
Google's service was modeled upon Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers.
   
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