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==See also==
 
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*[[Associative processes]]
 
 
*[[Associationism]]
 
*[[Associationism]]
 
*[[Association of Ideas]]
 
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*[http://etext.lib.virginia.edu/cgi-local/DHI/dhi.cgi?id=dv1-19 ''Dictionary of the History of Ideas'':] Association of Ideas
 
*[http://etext.lib.virginia.edu/cgi-local/DHI/dhi.cgi?id=dv1-19 ''Dictionary of the History of Ideas'':] Association of Ideas
   
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[[Category:Associative processes]]
 
[[Category:Behaviorism]]
 
[[Category:Behaviorism]]
 
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[[Category:Learning]]

Revision as of 08:14, 24 March 2010

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In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning.

Association is a widely used memory trick. Associating a new item (an object, a picture, a smell or anything else a person may wish to recall) to another, more easily-remembered item can allow you to think of them both.

See also

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