Reversal theory

Reversal Theory is a psychological theory of motivation and personality developed by Micheal Apter which embraces the inconsistency and changeability of individuals. The theory specifically focuses on motivational styles – proposing that people regularly reverse between different psychological states,depending upon the meaning and motives felt by an individual in different situations at different times.

These reversals are seen as healthy and necessary, both to ensure that one’s motives are being met, and to appropriately match personal style to the needs of a specific situation or other person.

The theory suggests that key emotions (such as anger and fear) and values (such as achievement and control) can be traced to four domains of experience, each with two opposing motivational states. We reverse between states based upon personal meaning, and whether the values of the state are being fulfilled or not.

The four domains of Reversal Theory are: from achieving goals (ends) or experiencing the process itself (means). conformity as either supportive or restrictive. motives are based in power, ability, and control; or in care and emotional support. or another’s.
 * Means-Ends –Focus is on the intention of an activity –and whether motivation comes
 * Rules –Focus is on rules and norms –and whether we perceive rules, belonging, and
 * Transactions –Focus is on interactions and exchanges between people –and whether
 * Relationships – Focus is upon whether one is motivated by fulfilling one’s own needs

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Papers

 * Google Scholar