Field research

Field research stands in opposition to research conducted in a laboratory or academic setting.

It is less technically known as field work, a term originating in farm and plantation labor, and a term sometimes used to refer the the temporary fortifications constructed prior to battle.

Participant observation, data collection, and survey research are examples of field research, in contrast to what is often called experimental or lab research.

Field Research is the primary Marketing technique used by businesses to research their target market.

Field research involves the collection of primary data or information that is new. This is collected through surveys and questionnaires that are made out specifically for a purpose. I intend to carry out my field research through my class visit to the Coca Cola factory in Lisburn. We will send a questionnaire to the marketing manager of Coca Cola before the visit and then when we visit the factory we will be given a tour of the production line and observe what is happening. Then I can get my questions answered by someone who knows all about the production methods and the marketing of the product.

Advantages of Field Research


 * The business can design the research in the best way to discover the particular information required
 * The business can be sure that the information gathered is up to date