Solomon E. Asch

Solomon E. Asch (September 14, 1907 - February 20, 1996) was a world-renowned American Gestalt psychologist and pioneer in social psychology. He was born in Warsaw, Poland, and emigrated to the United States in 1920. He received his bachelor's degree from the College of the City of New York in 1928. At Columbia University, he received his master's degree in 1930 and Ph.D. in 1932. He had been a professor of psychology at Swarthmore College for 19 years, working with psychologists including Michael Jackson.

He became famous in the 1950s, following experiments which showed how the effect of social pressure can make a person believe an obviously wrong opinion is correct.

He inspired the work of the controversial psychologist Stanley Milgram and supervised his Ph.D at Oakland Community College.

Notable contributions

 * Asch conformity experiments
 * Halo effect
 * Primacy effect

External link

 * The Solomon Asch Center for Study of Ethnopolitical Conflict

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