Self-evaluation motives

Self-evaluation motives drive the process of self-regulation, that is, how people control and direct their own actions.

Self-Enhancement
The self-enhancement motive states that people engage in self-evaluation in view of, not only improving the positivity of their self-conceptions, but also protecting the self from negative information (they search for positivity and avoid negativity)

In order to do this, people process information important to the self in a selective manner (for instance, by focusing on information that has favourable implications to the self and discarding information with unfavourable implications to the self). People also choose to compare themselves socially to others so as to be placed in a favourable position. By doing this, people seek to boost the positivity] of the self or decrease its negativity, aiming to make others see them as socially desirable, hence increasing their levels of self-esteem.

Self-Assessment
The self-assessment motive is based on the assumption that people want to have an accurate and objective evaluation of the self. To achieve this goal, they work so as to reduce any uncertainty about their abilities or personality traits. Feedback is sought to increase the accuracy and objectivity of previously formed self-conceptions. This is regardless of whether the new information confirms or challenges the previously existing self-conceptions.

Self-Verification
The self-verification motive asserts that what motivates people to engage in the self-evaluation process is the desire to verify their pre-existing self-conceptions, maintaining consistency between their previously formed self-conceptions and any new information that could be important to the self (feedback) By doing this, people get the sense of control and predictability in the social world.

Self-Enhancement
The self-enhancement motive states that people want to see themselves favourably. It follows that people should choose tasks with a positive valence, regardless of task diagnosticity (this motive is more active in presence of tasks high in diagnosticity of success than in presence of tasks high in diagnosticity of failure). Tasks that disclosure a failure and negative feedback are considered less important than tasks with an outcome of success or positive feedback. As a result, the former are processed faster and more thoroughly, and remembered better than the latter.

Each motive originated a different type of reaction (cognitive, affective or behavioural). The self-enhancement motive creates both affective and cognitive responses. Affective responses result in negative feedback leading to less positive affect then positive affect. This is moderated by trait modifiability, in the sense that we can find the former event to be especially true for unmodifiable traits. On the other hand, cognitive responses lead to favourable feedback being judged as more accurate, but only in the case of modifiable traits.

Self-Assessment
The self-assessment motive postulates that people want to have an accurate view of their abilities and personality traits. Hence, when evaluating the self people tend to preferably choose tasks that are high in diagnosticity (people want to find out about their uncertain self-conceptions). This is found even when the diagnosis leads to a disclosure of failure (i.e., regardless of task valence).

The responses generated by the self-assessment motive are behavioural responses, which becomes evident by the fact that people choose to receive feedback on their performance (they prefer tasks for which feedback is available, as opposed to tasks with unavailable feedback). This pattern is emphasized when the trait is considered to be modifiable.

Self-Verification
The self-verification motive asserts that people want verify their previously existing beliefs about the self. No preference regarding the task valence is apparent. Regarding task diagnosticity, people seek knowledge about their certain self-conceptions to a greater extent than they do for their uncertain self-conceptions.

Cognitive responses guide the self-verification motive partially depending on their previously formed self-concept. That is, when a certain trait is present, positive feedback regarding this trait is judged to be more accurate than unfavourable feedback; but when in the presence of the alternative trait, there isn’t any difference in the judgement of the feedback accuracy. However, this pattern is conditional on perceived trait modifiability.

The self-verification motive resulted in cognitive responses to traits considered to be unmodifiable, but not to traits considered modifiable. In the former, positive feedback is considered more accurate than negative feedback, when in the presence of the trait. On the other hand, negative feedback is viewed as more accurate than positive feedback in the presence of the alternative trait.