Research methods in social psychology

Introduction to research methods on social psychology


 * Qualitative methods
 * Analytic induction
 * Ethnography
 * Focus groups
 * Participant observation
 * Semi-structured interviewing
 * Unstructured interviewing
 * Textual analysis
 * Theoretical sampling


 * Quantitative methods
 * Structured interviewing
 * Statistical surveys and questionnaires
 * Structured observation
 * Content analysis
 * Secondary analysis
 * Quantitative marketing research