David Kenneth Berlo

David Kenneth Berlo was a [[communications theorist].

He was a follower of Wilbur Schramm and expanded on Shannon and Weaver’s linear model of communication and created the Sender-Message-Channel-Receiver Model of communication (SMCR Model) exposed in his work The Process of Communication, where communication appears as a regulated process that allows the subject to negotiate with his living environment. Communication becomes, then, a value of power and influence (psychology of communication.)