Category:Consumer Behaviour

Anti-consumerism Attribution theory B

Buyer decision processes C Center for a New American Dream Cocooning Communal marketing Conjoint analysis (in marketing) Conspicuous consumption Consumer capitalism Consumerism Customer satisfaction D Decoy effect Demographic profile Demographics E Ethical consumerism F

G Geodemography I Impulse purchase Intent scale translation L Lifestyle Linear discriminant analysis List of lifestyles Loss aversion M Maslow's hierarchy of needs Multidimensional scaling N Net promoter score O Opinion leadership P Perceptual mapping Preference regression (in marketing) Preference-rank translation Prospect theory S Jagdish Sheth T Test market Tween (demographics) W Will it play in Peoria? Word of mouth Word of mouth marketing Z