Baby boomers

A baby boomer is a person born between 1946 and 1964 in Australia, United Kingdom, Canada and the United States. Following World War II, these countries experienced an unusual spike in birth rates, a phenomenon commonly known as the baby boom. The term is iconic and more properly capitalized as Baby Boomers. The terms "baby boomer" and "baby boom" along with others (e.g. "boomies" or "boomers") are also used in countries with demographics that did not mirror the sustained growth in American families over the same interval.

Causes of the post-World War II Baby Boom
A large part of the Baby Boom was an after-effect of World War II where the bombed out cities and fractured economies increased the needs for goods and services in unprecedented peacetime amounts. Consequently, the Arsenal of Democracy switched gears and started cranking out goods and materials for export, as the United States supplied the "free world" with goods to rebuild their own economies. This led to an unprecedented bubble of vigorous economic growth that did not diminish until 1968. Furthermore, in the U.S. the G.I. Bill enabled a record number of people to attend college and obtain, perhaps in many cases, the first college degree in their extended families. This led to an increase in education and granted higher incomes to families, allowing them the resources to raise more children.

United States
There is some disagreement as to the exact beginning and end dates of the baby boom, but the range most commonly accepted is as starting in 1946 and ending in 1964. The problem with this definition is that this period may be too long for a cultural generation, even though it covers a time of increased births. If the gross number of births were the indicator, births began to decline from the peak in 1957 (4,300,000), but fluctuated or did not decline by much more than 40,000 (1959-1960) to 60,000 (1962-1963) until a sharp decline from 1960 (4,027,490) to 1965 (3,760,358). This makes 1964 a good year to mark the end of the baby boom in the U.S.

In his book Boomer Nation, Steve Gillon states that the baby boom began in 1946 and ends in 1960, but he breaks Baby Boomers into two groups: Boomers, born between 1945 and 1957; and Shadow Boomers born between 1958 and 1964. Further, in Marketing to Leading-Edge Baby Boomers, author Brent Green defines Leading-Edge Boomers as those born between 1946 and 1955. This group is a self-defining generational cohort or unit because its members all reached their late teen years during the height of the Vietnam War era, the defining historical event of this coming-of-age period. Green describes the second half of the demographic baby boom, born from the mid-1950s through the mid-1960s as either Trailing-Edge Boomers or Generation Jones. In some cases the term Shadow Boomer is incorrectly applied to the children of the Baby Boomers; this group is more accurately referred to as Echo Boomers.

It can be argued that the defining event of early Baby Boomers was the Vietnam War and the protest over the draft which ended in 1973. Since anyone born after 1955 was not subject to the draft, this argues for the ten years including 1946 to 1955 as defining the baby boomers. This would fit the thirtysomething demographic covered by the TV show of the same name which aired from 1987-1991. The cultural disaffinities of those born after 1955 (thereby missing the draft and being too young to be part of the 1960s) could be captured by the Gen X of Douglas Coupland in his book Generation X: Tales for an Accelerated Culture. The term "X" has itself been transformed to cover a later cohort....

United Kingdom
In the United Kingdom, the pattern of birth rates was different. There was a sharp post-World War II peak in 1947, when more babies were born than in any year since the post-World War I peak in 1920. There was then a decline, followed by a broader but lower peak in the 1960s. Thus British Baby Boomers are younger than their American counterparts and had not risen to such prominence when the term was coined. The two peaks can clearly be seen in the age structure of England and Wales.

Soviet Union
In the Soviet Union, members of the upswing in births born after World War II are called the Sputnik Generation after the Soviet-satellite launched in 1957. There was also competition on birth rate after the war. This was one of the many aspects of the Cold War.

Characteristics
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Size and economic impact
There is much debate that the 76 million American children born between 1945 and 1964 represent a cohort that is significant on account of its size. As of 2007, the term baby boomer is generally applied to anyone between the ages of 44 and 62. Boomers comprise nearly 28% of the adult US population. In 2004, the UK baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products.

In addition to the size of the group, Steve Gillon has suggested that one thing that sets the baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness." This is supported by the articles of the late 1940s identifying the increasing number of babies as an economic boom, such as in the Newsweek article of August 9 1948, "Population: Babies Mean Business", or Time article of February 9 1948. The effect of the baby boom continued to be analyzed and exploited throughout the 1950s and 60s. One of the first books analyzing the baby boomers was Great Expectations: America and the Baby Boom Generation by Landon Y. Jones.

Boomers have often found difficulty managing their time and money due to an issue that other generations have not had a problem with. Because the Baby Boomer's generation have found that their parents (due to modern technology) are living longer, their children are seeking a better and longer college education, and they themselves are having children later in life, the boomers have become "sandwiched" between generations. The "sandwich generation", coined in the 1980s, refers to baby boomers who must care for both elderly parents and young children at the same time.

Cultural identity
The baby boomers were the first group to be raised on television, and television has been identified as "the institution that solidified the sense of generational identity more than any other." Starting in the 1940s, people in diverse geographic locations could watch the same shows, listen to the same news, laugh at the same jokes. Television shows such as Father Knows Best and Leave it to Beaver showed idealized family settings. Later the boomers watched scenes from the Vietnam War and the assassinations of John F. Kennedy, Martin Luther King, Jr., and Robert F. Kennedy.

The boomers found that their music was another expression of their generational identity. Rock and roll drove their parents crazy. Transistor radios were personal devices that allowed teenagers to listen to The Beatles and The Motown Sound. The Who summed it up in their song "My Generation".

In 1993, Time magazine reported on the religious affiliations of baby boomers. Citing Wade Clark Roof, a sociologist at the University of California at Santa Barbara, the articles stated that about 42% of baby boomers were dropouts from formal religion, a third had never strayed from church, and one-fourth of boomers were returning to religious practice. The boomers returning to religion has shown were "usually less tied to tradition and less dependable as church members than the loyalists. They are also more liberal, which deepens rifts over issues like abortion and homosexuality."

It is jokingly said that, whatever year they were born, boomers were coming of age at the same time across the world; so that Britain was undergoing Beatlemania (which in fact occurred before the peak of the British baby boom in 1966) while people in the United States were driving over to Woodstock, organizing against the Vietnam War, or fighting and dying in the same war; boomers in Italy were dressing in mod clothes and "buying the world a Coke"; boomers in India were seeking new philosophical discoveries; American boomers in Canada had just found a new home after escaping the draft south of the border; Canadian Boomers were organizing support for Pierre Trudeau; and boomers in Mexico were discovering new hallucinogenic drugs and rediscovering old ones. It is precisely these experiences why many believe that trailing boomers (those born in the 1960s) belong to another cohort, as events that defined their coming of age have nothing in common with leading or core boomers (which Daniel Yankelovich and other demographers made perfectly clear).

In the 1985 study of US generational cohorts by Schuman and Scott, a broad sample of adults was asked, "What world events over the past 50 years were especially important to them?" For the baby boomers the results were:
 * Baby Boomer cohort #1 (born from 1946 to 1954)
 * Memorable events: assassinations of JFK, Robert Kennedy, and Martin Luther King, political unrest, walk on the moon, Vietnam War, anti-war protests, social experimentation, sexual freedom, civil rights movement, environmental movement, women's movement, protests and riots, experimentation with various intoxicating recreational substances
 * Key characteristics: experimental, individualism, free spirited, social cause oriented
 * Baby Boomer cohort #2 (born from 1955 to 1964)
 * Memorable events: Watergate, Nixon resigns, the cold war, the oil embargo, raging inflation, gasoline shortages
 * Key characteristics: less optimistic, distrust of government, general cynicism

Death and dying
At some point, Baby Boomers will have a large impact on the death care services industry (Funerals/Hospice/Cemeteries), but as a generation, they have tended to avoid discussions and planning for their demise and avoided much long term planning.

Baby Boomers often experience high anxiety about aging and death, and live in denial of these realities of life. Many do not believe these events have to be a reality of life. One book, written by Colorado doctor Terry Grossman, titled "The Baby Boomers' Guide to Living Forever," proposes how Baby Boomers might avoid death. On page 3 of the book, Grossman writes, unironically, "As an official member of the Baby Boomer Generation, I really and truly do not believe that it was intended for us to die. Death, if and when it occurs, clearly will represent a mistake of some kind."

The humor publication The Onion published a satirical article celebrating the anticipated large-scale deaths of Baby Boomers in the upcoming years, quoting one fictional expert as saying the Boomers are "the most odious generation America has ever produced."

Impact on history and culture
One of the contributions made by the Boomer generation appears to be the expansion of individual freedom. Boomers often are associated with the civil rights movement, the feminist cause in the 1970s, gay rights, handicapped rights, and the right to privacy.

Baby boomers presently make up the lion's share of the political, cultural, industrial, and academic leadership class in the United States. Bill Clinton and George W. Bush, born within sixty days of each other in mid-1946, are the first and second Baby Boomer U.S. presidents, and their careers in office illustrate the wide, often diverging, spectrum of values and attitudes espoused by this largest American generational group to date. To date, baby boomers also have the highest median household incomes in the United States.

Government movers and shakers
The boom generation has included, as of 2006, two Presidents of the United States:
 * Bill Clinton, born 1946, 1993-2001
 * George W. Bush, born 1946, 2001-incumbent

Other influential American politicians born during the post-war boom include:
 * Hillary Clinton, New York senator and former First Lady, b. 1947
 * Mitt Romney, former governor of Massachusetts, b. 1947
 * Al Gore, former Vice President, b. 1948
 * Karl Rove, former Deputy White House Chief of Staff, b. 1950
 * Samuel Alito, Supreme Court Justice, b. 1950
 * John Edwards, former North Carolina senator, b. 1953
 * Condoleezza Rice, Secretary of State, b. 1954
 * Alberto Gonzalez, former Attorney General, b. 1955
 * John Roberts, Supreme Court Justice, b. 1955

It is estimated that the boom generation will hold a plurality in Congress until 2015, the White House until 2021, and will have a majority in the Supreme Court from 2010 to 2030.

Non-U.S. age-peers of the Boomers include: In light of the generation gap and the poor state of the environment, Social Security, etc., Andrew Smith, in his novel Moondust, said that Baby Boomers have the unique distinction of "pissing off" both their parents' and their children's generations.
 * Charles, Prince of Wales, b. 1948
 * Vladimir Putin, President of Russia, b. 1952
 * Tony Blair, former Prime Minister of the United Kingdom b. 1953
 * Benazir Bhutto, former Pakistan Prime Minister, b. 1953
 * Mahmoud Ahmadinejad, President of Iran, b. 1956
 * Osama bin Laden, Saudi Arabian-born militant Islamist, b. 1957
 * Stephen Harper, Prime Minister of Canada, b. 1959
 * Recep Tayyip Erdogan, Prime Minister of Turkey, b. 1954
 * Abdullah Gul, President of Turkey, b. 1950

Famous people
The Boom Generation has had many influential icons including:


 * Ronald Colle, radiochemist, b. February 18 1946
 * Linda Ronstadt, musician, b July 15 1946
 * Donovan Leitch, singer/songwriter, b. 1946
 * Sylvester Stallone, actor, b. 1946
 * David Bowie, singer/songwriter, b. 1947
 * Elton John, singer/songwriter/musician, b. 1947
 * Carlos Santana, musician, b. 1947
 * Robert Plant, Lead Singer - Led Zeppelin, b. 1948
 * Stevie Nicks, musician (born May 26, 1948)
 * John Bonham, drummer - Led Zeppelin, b. 1948
 * Gene Simmons, bassist, vocalist - Kiss, b. 1949
 * Billy Joel, singer, b. 1949
 * Twiggy, model (September 19, 1949)
 * Richard Branson, Entrepreneur (born July 18 1950)
 * Steve Wozniak, Apple co founder, (born August 11 1950)
 * Patrick Swayze, Actor b. 1952
 * Roseanne Barr, Actor, comedienne, b. 1952
 * Christopher Reeve, actor, philanthropist, b. 1952
 * Jerry Seinfeld, comedian b. 1954
 * Oprah Winfrey, Talk show host b. 1954
 * Howard Stern, satellite radio disc jockey, b. 1954
 * John Travolta, actor, b. 1954
 * Magic Johnson, basketball player, b. 1959
 * Denzel Washington, actor, b. 1954
 * Eric Schmidt, Google CEO, PARC researcher b. 1955
 * Bruce Willis, actor, b. 1955
 * Steve Jobs, Apple, Inc. co founder, b. February 24 1955
 * Bill Gates, entrepreneur, IT, b. October 28 1955
 * Steven Ballmer, Microsoft CEO, b. March 24 1956
 * Madonna, popular musician, b. August 16 1958
 * Prince, popular musician, b. 1958
 * George Clooney, actor, b. 1961
 * Tom Cruise, actor b. 1962
 * Barak Obama, Presidential candidate b. 1963
 * Jay Leno, comedian, current host of The Tonight Show, b. 1950
 * Conan O'Brien, comedian, current host of Late Night with Conan O'Brien, b. 1963
 * David Letterman, comedian, current host of The Late Show, b. 1947

Cultural contributions
Their cultural endowments have included the following:
 * Film


 * Steven Spielberg, director, b. 1946
 * Jaws, 1975
 * Close Encounters of the Third Kind, 1977
 * Raiders of the Lost Ark, 1981
 * E.T. the Extra-Terrestrial, 1982
 * Indiana Jones and the Temple of Doom, 1984
 * Indiana Jones and the Last Crusade, 1989
 * Jurassic Park, 1993
 * Schindler's List, 1993
 * Saving Private Ryan, 1998
 * Artificial Intelligence: AI, 2001
 * Minority Report, 2002
 *  War of the Worlds, 2005
 * Sylvester Stallone, actor, b. 1946
 * Rocky, 1976, and five sequels
 * Rambo franchise, 1982


 * Robin Williams, actor, b. 1951
 * Popeye (film), 1980
 * The World According to Garp, 1982
 * Dead Poets Society, 1989
 *  Hook, 1991
 *  Aladdin, 1992
 * Mrs. Doubtfire, 1993
 *  Jumanji, 1995
 * Good Will Hunting, 1997
 *  Patch Adams, 1998
 *  Robots, 2005
 * Happy Feet, 2006
 *  RV, 2006


 * Tom Hanks, actor, b. 1956
 *  Big, 1988
 * ''A League of Their Own, 1992
 *  Philadelphia, 1993
 * Forest Gump, 1994
 *  Apollo 13, 1995
 * Toy Story, 1995
 * Saving Private Ryan, 1998
 * Cast Away, 2000
 * The Terminal, 2004
 *  The Da Vinci Code, 2006


 * Spike Lee, director, b. 1957
 * Do the Right Thing, 1989
 *  Malcolm X, 1992
 * He Got Game, 1998
 * Bamboozled, 2000
 * Inside Man, 2006


 * Music


 * David Bowie, singer/songwriter, b. 1947
 *  David Bowie, 1967
 * Space Oddity, 1969
 * Hunky Dory, 1971
 * The Rise and Fall of Ziggy Stardust and the Spiders from Mars, 1972
 * Station to Station, 1976
 * Let's Dance, 1983


 * Carlos Santana, guitarist, songwriter, b. 1947
 *  Santana, 1969
 *  Abraxas, 1970
 *  Santana III, 1971
 * Moonflower, 1977
 * Zebop!, 1981
 * Supernatural, 1999
 * Shaman, 2002


 * Bruce Springsteen, singer/songwriter, b. 1949
 * The Wild, The Innocent and the E Street Shuffle, 1973
 * Born to Run, 1975
 * The River, 1980
 * Born in the USA, 1984
 * Live/1975-85, 1986
 * Tunnel of Love, 1987
 * Human Touch, 1992
 * Lucky Town, 1992
 * Ozzy Osborne, singer, b. 1948
 * Blizzard of Ozz, 1980
 * Diary of a Madman, 1981
 * Bark at the Moon, 1983
 * The Ultimate Sin, 1986
 * No Rest for the Wicked, 1988
 * No More Tears, 1991
 * Ozzmosis, 1995
 * Black Rain, 2007


 * Michael Jackson, singer, b. 1958
 * Off the Wall, 1979
 *  Thriller, 1982
 *  Bad, 1987
 *  Dangerous, 1991
 * HIStory - Past, Present And Future, Book I, 1995
 * Blood on the Dance Floor: HIStory in the Mix, 1997
 *  Invincible, 2001


 * Madonna, singer, b. 1958
 *  Madonna, 1983
 * Like a Virgin, 1984
 *  True Blue, 1986
 * Like a Prayer, 1989
 *  Erotica, 1992
 *  Bedtime Stories, 1994
 * Ray of Light, 1998
 *  Music, 2000
 * American Life, 2003
 * Confessions on a Dance Floor, 2005


 * Doonesbury (cartoonist, Garry Trudeau b. 1948)
 * Forrest Gump (film, Robert Zemeckis b. 1952)
 * Cathy (cartoonist, Cathy Guisewite b. 1950)
 * Saturday Night Live (television show)
 * Thirtysomething (television series)
 * Vietnam Veterans' Memorial (Maya Lin b. 1959)
 * The Wonder Years (television series)

About Baby Boomers

 * Dowell Myers (2007), Immigrants and Boomers: Forging a New Social Contract for the Future of America, Russell Sage Foundation, ISBN 978-0-87154-636-4.
 * Boomers, Generation X and Social Cycles'' The Ultimate Baby Boomer book.
 * BBC report on pensioners
 * It Seems Like Yesterday a Canadian e-zine based on the CBC television series about the Baby Boomers, particularly in Canada.
 * "The Baby Boom and the Future of the Economy" About.com article about Canadian economics
 * "Turning 60" Jerry Adler, Newsweek, November 14, 2005 issue
 * USA Today story, "N.J. woman enjoys celebrity of being 1st baby boomer" 12/29/2005 issue
 * Excerpts from Boomer Nation on Plymouth State University Website
 * Avocado Memories A Baby Boomer's detailed recollection of growing up in the 1960s and 1970s.
 * Running with scissors
 * Boomer Century A two-hour documentary from PBS.
 * The Laughing Boomer Books, articles, and workshops on baby boomer retirement.

Baby Boomer websites

 * AboutMyGeneration A UK Social Networking site for Baby Boomers
 * Aging Hipsters US Boomer blog & Forum.
 * eXaScape - A Quintillion Views and Counting... International Boomer Community & Forum.
 * Heyday Not-for-profit UK community based site.
 * A UK lifestyle and leisure site.
 * I Remember JFK A Baby Boomer's Pleasant Reminiscing Spot.
 * Radioboomer Australian Baby Boomer Website with Radio.
 * Babyboomer.tv Boomer Website with Video, issues and humor.
 * Advertising to Baby Boomers Blog about the history and current trends in advertising to this diverse, unwieldy demographic.
 * The Boomer Show High Definition TV show Hosted by Brian Christie.