Social psychology (sociology)


 * This page deals with Social Psychology as a subfield of Sociology. Social Psychology is also a subfield of Psychology (see Social psychology (psychology)).

Sociological social psychology is a subfield of sociology which looks at the social behavior of humans in terms of their interactions and relationships. Work in this field has been described as "sociological miniaturism", or an attempt to understand how large-scale societies work by the careful study of persons behaving in groups. Of special concern to sociological social psychologists is how to explain a variety of demographic, social, and cultural facts in light of human social interaction. Some of the social issues which the sociological social psychologist is most interested in explaining include: social inequality, group dynamics, social change, socialization, and the nature of identity.

= History = The discipline of social psychology began alongside the start of the twentieth century. A list of landmark moments would have to include the publication of Charles Horton Cooley's "Human Nature and Social Order" in 1902. Cooley's effort sought to explain the social order by use of the concept of a looking-glass self, and to explain the notion of the self as essentially the same as the notion of "society".

The first textbooks in social psychology would be published six years later by E. A. Ross and William McDougall. The former approached the topic from a sociological standpoint, and the latter from a psychological one. The first major journal in social psychology would be the Journal of Abnormal and Social Psychology in 1922 (later Journal of Personality and Social Psychology).

McDougall himself did not have a grand vision for social psychology, and by default regarded it to be a subfield of psychology (albeit an eminently useful one). For a period during the early-to-mid-twentieth century, social psychology was conceived as an interdisciplinary effort, capable of addressing those issues which psychologists and sociologists had in common. However, the tide turned sharply against these interdisciplinarians, as many of those research bodies which had attempted to find common intellectual ground broke down under the strain of various academic pressures. As a result, social psychology was bifurcated into two traditions: those allied with psychology who sought to explain how the minds of individuals are influenced by social factors, and those allied with sociology who understood human action as being embedded in (and determined largely by) a rich network of human relationships.

Today, for better or worse, the sociological and psychological traditions of social psychology maintain relatively little contact with one another. Sociological social psychologists tend to publish in Social Psychology Quarterly (formerly Sociometry), while psychological social psychologists publish elsewhere. Also, sociological social psychologists usually are members of social psychology section of the American Sociological Association (ASA), while psychological social psychologists belong to other organizations.

Some scholars have gone so far to imply that there is no such thing as sociological social psychology, declaring that "social psychology has clearly evolved as a subdiscipline of psychology". These concerns notwithstanding, a fair body of fruitful research exists in sociological social psychology.

In subject matter, sociological social psychology continues to draw upon neighboring social sciences like psychological social psychology and micro-economics, as well as upon social philosophy, while maintaining its own approaches to investigation.

=Major schools of sociological social psychology= There are three major traditions in sociological social psychology: symbolic interactionism, social cognition, and social exchange theory. Although they are not mutually exclusive, these traditions have tended to provide the main theoretical orientations by which scientists have treated social research.

Symbolic interactionism
Symbolic interactionism (or SI) is a sociological tradition originating out of the ideas of George Herbert Mead and Max Weber. The symbolic interactionists emphasize that human life is governed by meaningful interactions between persons. There are two major schools of SI: Structural SI and Process SI. Structural SI uses shared social knowledge from a macro-level (i.e., at the level of the organization and institution) in order to explain social interactions and psychological factors at the micro-level. Structural SI focuses on the relatively static patterns in micro-level interactions that they take to be caused by macro-level structures. Structural SI researchers tend to use quantitative methods. Identity Theory and Affect-Control Theory grew out of this tradition. By contrast, Process SI stems from the Second Chicago School and views social interactions to be constant flux and study it without reference to a larger social structure. Process SI researchers tend to use qualitative and ethnographic methods.

Social cognition
The tradition of social cognition is mainly concerned with how people process social information. The tradition of social cognition is especially interested in describing and explaining the encoding, storage, retrieval, and application of information to social situations. Social cognition’s focus on information processing has many affinities with its sister discipline, cognitive psychology.

Social cognition is a subfield which contains topics that are covered to a large extent by the literature of psychological social psychology. A more distinctively sociological approach to social cognition can be found in discursive psychology, also described as the second cognitive revolution. Its main idea states that there is no "cognitive level" as such, and that discursive phenomena like cognition should be studied only by observable methods like careful analysis of everyday use of language.

Social exchange
Social exchange theory emphasizes the idea that social action is the result of personal choices made by considering relative benefits and costs. The theory of social exchange predicts that people will make choices with the intention of maximizing benefits. A key component of this theory is the postulation of the "comparison level of alternatives", which is the actor's sense of the best possible alternative (i.e., the choice with the highest benefits relative to costs).

In this sense, theories of social exchange share many essential features with classical economic theories like rational choice theory. However, social exchange theories differ from economic theories by making predictions about the relationships between persons, and not just the evaluation of goods. For example, social exchange theories have been used to predict human behavior in romantic relationships by taking into account each actor's subjective sense of costs (i.e., volatility, economic dependence), benefits (i.e., attraction, chemistry, attachment), and comparison level of alternatives (i.e., if any viable alternative mates are available).

=Major theories and case studies=

Social inequality
The dependency theory of power, as it was first formulated by Richard Emerson, is one offshoot of social exchange theory. It postulated that the power-relationships between individuals could be measured according to the differing needs and goods of the actors involved: if one actor (A) needed the goods of another actor (B) more than B needed those of A, then B would have comparably more social power. However, later developments have allowed dependency theory to address topics in social cognition, social exchange, and symbolic interaction by examining dependency based on the threat of punishment.

Social structures
The emergence of attitudes, shared knowledge, and goals of a group depends to a large extent upon social cognition.

Attribution theory is one of the major research interests of those who work in social cognition. Attribution theory is concerned with the ways in which people explain (or attribute) the behavior of others. The theory divides the way people attribute causes to events into two types. "External" or "situational" attribution assigns causality to an outside factor, such as the weather, while "internal" or "dispositional" attribution assigns causality to factors within the person, such as their own level of intelligence or other variables that make the individual responsible for the event. According to Harold Kelley, there are three basic criteria for determining if the actions of others are due to internal or external factors. The first criterion is the distinctiveness of the act relative to the person. In this case, the researcher needs to ask: "does the person behave in a manner unique to the situation, or do they often act this way?". The second criterion is the social situation, or consensus, around the actor. The researcher might ask themselves, "Would others behave this way in such a situation?". Finally, the researcher may study the consistency of the act, by asking: "does the person generally behave this way given this situation?"

Social representation theory is an attempt to understand how people represent ideas of the world and themselves in similar ways.

Both social representation theory and attribution theory are essential to understanding role theory, which understands a social structure as the distinct, functional positions of persons within some group(s).

Socialization
There have been a number of different theories which have tried to explain how people learn things from others. Reinforcement theory, growing out of the tradition of behaviorism, sought to explain human social learning as the product of conditioning. Social learning theory (SLT) stands in contrast to reinforcement theory. Social learning theory attempts to explain human socialization as a product of observation and mimicry.

= References =

= Further reading =
 * 1) http://en.wikibooks.org/wiki/Social_Psychology

= See also =


 * Behavioral genetics
 * Behavioral economics
 * Community psychology
 * Computational sociology
 * Crowd psychology
 * Educational psychology
 * Human ecology
 * Industrial psychology
 * Legal psychology
 * Moral development
 * Personality psychology
 * Psychology wiki
 * Political psychology
 * Symbolic interactionism
 * Social engineering
 * Sociobiology


 * List of social psychologists
 * Important publications in social psychology
 * List of cognitive biases