Open Directory Project

The Open Directory Project (ODP), also known as DMoz (from Directory.Mozilla.org, the original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.

Founders
ODP was founded as Gnuhoo by Rich Skrenta and Bob Truel in 1998. At the time, Skrenta and Truel were working as engineers for Sun Microsystems. Chris Tolles, who worked at Sun Microsystems as the head of marketing for network security products, also signed on in 1998 as a co-founder of Gnuhoo along with co-founders Bryn Dole and Jeremy Wenokur. Skrenta was already well known for his role in developing TASS, an ancestor of tin, the popular threaded Usenet newsreader for Unix systems. Coincidentally, the original category structure of the Gnuhoo directory was based loosely on the structure of Usenet newsgroups then in existence.

Transition
The Gnuhoo directory went live on June 5, 1998, and was renamed Newhoo after a Slashdot article was posted in which posters claimed that Gnuhoo had nothing in common with the spirit of free software for which the GNU project was known and was simply a commercial enterprise seeking to construct an alternative to Yahoo! Directory using volunteer labor. Newhoo became ODP after it was acquired by Netscape Communications Corporation in October 1998 and the content was released under an open content license. Netscape was acquired by AOL shortly thereafter, and ODP was one of the assets included in the acquisition. AOL later merged with Time-Warner.

Growth
By the time Netscape assumed stewardship, the Open Directory Project had about 100,000 URLs indexed with contributions from about 4500 editors. On October 5, 1999, the number of URLs indexed by ODP reached one million. According to an unofficial estimate, the number of URLs in the Open Directory surpassed the number of URLs in the Yahoo! Directory in April 2000 with about 1.6 million URLs. ODP achieved the milestones of indexing two million URLs on August 14, 2000, three million listings on November 18, 2001 and four million on December 3, 2003.

Current statistics
From January 2006 the Open Directory began to publish online reports to inform the public about the development of the project. The first report covered the year 2005. Monthly reports have been issued subsequently.

These reports give greater insight into the functioning of the directory than the simplified and potentially misleading statistics given on the front page of the directory. The number of listings and categories cited on the front page include "Test" and "Bookmarks" categories, but these are not included in the RDF dump offered to users. The number of editors cited on the front page is the total number of editor logins ever created, which includes many which are no longer active. The number of active editors is much lower.

Competing and spinoff projects
ODP inspired the formation of two other major web directories edited by volunteers and sponsored by public companies, both now defunct: Go.com directory (formerly owned by The Walt Disney Company), and Zeal (formerly owned by LookSmart). However neither of these web directories licensed their content for open content distribution, a strategy which ensured ODP's success in a highly competitive market. The concept of using a large-scale community of editors to compile online content has been successfully applied to other types of projects such as Wikipedia.

Three open content volunteer projects have been inspired by ODP's editing model: an open content restaurant directory known as ChefMoz (launched by ODP management), an open content music directory known as MusicMoz, and an encyclopedia known as Open Site. However none of the three have yet achieved success at the level of ODP.

Organization and scope
ODP uses a hierarchical ontology scheme for organizing site listings. Listings on a similar topic are grouped into categories, which can then include smaller categories.

Gnuhoo borrowed its initial ontology from Usenet. For example, the topic covered by the comp.ai.alife newsgroup was represented by the category Computers/AI/Artificial_Life. The original divisions were for Adult, Arts, Business, Computers, Games, Health, Home, News, Recreation, Reference, Regional, Science, Shopping, Society, and Sports. While these fifteen top-level categories have remained intact, the ontology of second- and lower-level categories has undergone a gradual evolution; significant changes are initiated by discussion among editors, and then implemented when consensus has been reached.

In July 1998, the directory became multilingual with the addition of the World top-level category. The remainder of the directory lists only English language sites. By May 2005, seventy-five languages were represented. The growth rate of the non-English components of the directory has been greater than the English component since 2002. While the English component of the directory held almost 75% of the sites in 2003, the World level grew to over 1.5 million sites as of May 2005, forming roughly one third of the directory. Ontology in non-English categories generally mirrors that of the English directory, although exceptions which reflect language differences are quite common.

Several of the top-level categories have unique characteristics. The Adult category is not present on the directory homepage, but it is fully available in the RDF dump that ODP provides. While the bulk of the directory is categorized primarily by topic, the Regional category is categorized primarily by region. This has led many to view ODP as two parallel directories: Regional and Topical.

On November 14, 2000, a special directory within the Open Directory was created for people under 18 years of age. Key factors distinguishing this "Kids and Teens" area from the main directory are:
 * Stricter guidelines which limit the listing of sites to those which are targeted or appropriate for people under 18 years of age.
 * Category names as well as site descriptions use vocabulary which is age appropriate.
 * Age tags on each listing distinguish content appropriate for kids (age 12 and under), teens (13 to 15 years old) and mature teens (16 to 18 years old).
 * Kids and Teens content is available as a separate RDF dump.
 * Editing permissions are such that the community is parallel to that of the Open Directory.

By May 2005, this portion of the Open Directory included over 32,000 site listings.

Maintenance
Directory listings are maintained by editors. While some editors focus on the addition of new listings, others focus on maintaining the existing listings. This includes tasks such as the editing of individual listings to correcting spelling and/or grammatical errors, as well as monitoring the status of linked sites. Still others go through site submissions to remove spam and duplicate submissions.

Robozilla is a web crawler written to check the status of all sites listed in ODP. Periodically, Robozilla will flag sites which appear to have moved or disappeared, and editors follow up to check the sites and take action. This process is critical for the directory in striving to achieve one of its founding goals: to reduce the link rot in web directories. Shortly after each run the sites marked with errors are automatically moved to the unreviewed queue where editors may investigate them when time permits.

Due to the popularity of the Open Directory and its resulting impact on search engine rankings (See PageRank), domains with lapsed registration that are listed on ODP have attracted domain hijacking, an issue that has been addressed by regularly removing expired domains from the directory.

While corporate funding and staff for the ODP have diminished in recent years, volunteerism has resulted in the creation of new and improved editing tools, such as linkcheckers to supplement Robozilla, category crawlers, spellcheckers, search tools that directly sift a recent RDF dump, bookmarklets to help automate some editing functions, and tools to help work through unreviewed queues in multiple ways.

License and requirements
ODP data is made available for open content distribution under the terms of the Open Directory License, which requires a specific ODP attribution table on every Web page that uses the data. However the attribution requirement is often ignored by users of ODP data, and the enforceability of the terms of the ODP license has been challenged by some ODP data users. Such failure to adhere to the terms of the license generates a great deal of ill will among the community of volunteer ODP editors.

RDF dumps
ODP data is made available through an RDF-like dump that is published on a dedicated download server. An archive of previous versions is also available. New versions are usually generated weekly. An ODP editor has catalogued a number of bugs that are/were encountered when implementing the ODP RDF dump, including UTF-8 encoding errors (fixed since August 2004) and a RDF format that does not comply with the final RDF specification because ODP RDF generation was implemented before the RDF specification was finalized.

So while today the so-called RDF dump is valid XML, it is not strictly RDF, but an ODP-specific format. Software to process the ODP RDF dump needs to take account of this.

Character encoding
Since early 2004 the whole site has been in UTF-8 encoding. Prior to this, the encoding used to be ISO 8859-1 for English language categories, and a language-dependent character set for other languages. The RDF dumps have been encoded in UTF-8 since early 2000.

Content users


ODP data powers the core directory services for many of the Web's largest search engines and portals, including Netscape Search, AOL Search, Google, and Alexa.

Other uses are also made of ODP data. For example, in the spring of 2004 Overture announced a search service for third parties combining Yahoo! Directory search results with ODP titles, descriptions and category metadata. The search engine Gigablast announced on 12 May 2005 its searchable copy of the Open Directory. The technology permits search of websites listed in specific categories, "in effect, instantly creating over 500,000 vertical search engines".

As of May 29, 2005 the ODP listed 341 English-language Web sites that use ODP data as well as 175 sites in other languages.  However these figures do not reflect the full picture of use, as those sites which use ODP data without following the terms of the ODP license are not listed.

Many replicas of the ODP are using outdated data. Some smaller sites stopped using RDF dumps as they grew increasingly large, choosing to query live data directly from the ODP website.

Becoming an editor
There are restrictions imposed on who can become an ODP editor. The primary gatekeeping mechanism is an editor application process wherein editor candidates demonstrate their editing abilities, disclose affiliations that might pose a conflict of interest, and otherwise give a sense of how the applicant would likely mesh with the ODP culture and mission. A majority of applications are rejected, but reapplying is allowed and sometimes encouraged.

Editing model
ODP's editing model is a hierarchical one. Upon becoming an editor, an individual will generally have editing permissions in only a small category. Once they have demonstrated basic editing skill in compliance with the Editing Guidelines, they are welcome to apply for additional editing privileges, in either a broader category, or in a category elsewhere in the directory. Mentorship relationships between editors are encouraged, and internal forums provide a vehicle for new editors to ask questions.

Over time, senior editors may be granted additional privileges which reflect their editing experience and leadership within the editing community. The most straightforward are editall privileges, which allow an editor to access all categories in the directory. Meta privileges additionally allow editors to perform tasks such as reviewing editor applications, setting category features, and handling external and internal abuse reports. Cateditall privileges are similar to editall, but only for a single directory category. Similarly, catmod privileges are similar to meta, but only for a single directory category. Catmv privileges allow editors to make changes to directory ontology by moving or renaming categories. All of these privileges are granted by staff, usually after discussion with meta editors.

In August 2004, a new level of privileges called admin was introduced. Administrator status was granted to a number of long serving metas by staff. Administrators have the ability to grant editall+ privileges to other editors and to approve new directory-wide policies, authorities that had previously only been available to root (staff) editors. A full list of senior editors is publically available. 

Editing guidelines
All ODP editors are expected to abide by ODP's Editing Guidelines. These guidelines describe editing basics: what types of sites may be listed and which may not; how site listings should be titled and described in a loosely consistent manner; conventions for the naming and building of categories; conflict of interest limitations on the editing of sites which the editor may own or otherwise be affiliated with; and a code of conduct within the community. Editors who are found to have violated these guidelines may be contacted by staff or senior editors, have their editing permissions cut back, or lose their editing privileges entirely. ODP Guidelines are periodically revised after discussion in editor forums.

Site submissions
One of the original motivations for forming Gnuhoo/Newhoo/ODP was the frustration that many people experienced in getting their sites listed on Yahoo! Directory. However Yahoo! has since implemented a paid service for timely consideration of site submissions. That lead has been followed by many other directories. Some accept no free submission at all. By contrast the ODP has maintained its policy of free site submissions for all types of site — the only one of the major general directories to do so.

One result has been a gradual divergence between the ODP and other directories in the balance of content. The pay-for-inclusion model favours those able and willing to pay, so commercial sites tend to predominate in directories using it. (See for example the initial impact on Looksmart. ) Whereas a directory manned by volunteers will reflect the aims and interests of those volunteers. The ODP lists a high proportion of informational and non-profit sites.

Another consequence of the free submission policy is that the ODP has enormous numbers of submissions. The ODP now has approximately two million unreviewed submissions, in large part due to spam and incorrectly submitted sites. So the average processing time for a site submission has grown longer with each passing year. However the time taken cannot be predicted, since the variation is so great: a submission might be processed within hours or take several years.

Allegations of abusive editing practices
There have long been allegations that volunteer ODP editors give favorable treatment to their own websites while concomitantly thwarting the good faith efforts of their competition. Such allegations are fielded by ODP's staff and meta editors, who have the authority to take disciplinary action against volunteer editors who are suspected of engaging in abusive editing practices. In 2003, ODP introduced a new Public Abuse Report System that allows members of the general public to report and track allegations of abusive editor conduct using an online form. 

Early in the history of the ODP, its staff gave representatives of selected websites, such as Rolling Stone magazine, editing access at ODP in order to list many individual pages from those websites. The use of such professional content providers lapsed and the experiment has not been repeated.

Ownership and management
Underlying some controversy surrounding ODP is its ownership and management. Many of the original GnuHoo volunteers felt that they had been deceived into joining a commercial enterprise. Most of that controversy died down when the project was renamed NewHoo. Moreover, when Netscape acquired the project, renamed it ODP, and released ODP's content under an open content license, criticism of the ODP all but disappeared. However, as ODP's content became widely used by most major search engines and web directories, the issue of ODP's ownership and management resurfaced.

At ODP's inception, there was little thought given to the idea of how ODP should be managed, and there were no official forums, guidelines, or FAQs. In essence, ODP began as a free for all. Even after ODP set up its internal editor forums, many editors remained blissfully unaware that these forums existed until they were directed to the forums by one of their fellow editors. Moreover, given that ODP had no official guidelines at first, ODP editors simply hashed out some sort of consensus among themselves and published unofficial FAQs.

As time went on, the ODP Editor Forums became the de facto ODP parliament, and when one of ODP's staff members would post an opinion in the forums, it would be deferred to as an official ruling. (In other words, "Staff has spoken.") There was also a short-lived attempt at moderation of the ODP Editor Forums, but it was abandoned as being the antithesis of the egalitarian principles on which the ODP community was supposed to be based. Even so, ODP staff began to give trusted senior editors additional editing privileges, including the ability to approve new editor applications, which eventually led to a stratified hierarchy of duties and privileges among ODP editors, with ODP's paid staff having the final say regarding ODP's policies and procedures.

Allegations that editors are removed for criticizing policies
ODP's paid staff has imposed controversial policies from time to time, and volunteer editors who dissent in ways staff considers uncivil may find their editing privileges removed. One alleged example of this was chronicled at the XODP Yahoo! eGroup in May of 2000. The earliest known exposé was Life After the Open Directory Project, a June 1, 2000 guest column written for Traffick.com by David F. Prenatt, Jr. (former ODP editor "netesq") after losing his ODP editing privileges. Another noteworthy example was the volunteer editor known by the alias The Cunctator, who was banned from the ODP soon after submitting an article to Slashdot on October 24, 2000, which criticized changes in ODP's copyright policies.

Uninhibited discussion of ODP's purported shortcomings has become more commonplace on mainstream Webmaster discussion forums.

Editor removal procedures
ODP's editor removal procedures are overseen by ODP's staff and meta editors. According to ODP's official editorial guidelines, editors are removed for abusive editing practices or uncivil behaviour. Discussions that may result in disciplinary action against volunteer editors take place in a private forum which can only be accessed by ODP's staff and meta editors, and volunteer editors who are being discussed are not given notice that such proceedings are taking place. Some people find this arrangement distasteful, wanting instead a discussion modeled more like a trial held in the U.S. judicial system.

In the article Editor Removal Explained, ODP meta editor Arlarson states that "a great deal of confusion about the removal of editors from ODP results from false or misleading statements by former editors". 

ODP has a standing policy that prohibits any current ODP editors in a position to know anything from discussing the reasons for specific editor removals. In the past, this has led to claims that many ODP editors are left to wonder why they cannot login at ODP to perform their editing work. However, ODP is now set up in such a way that when someone attempts to login at ODP using a deactivated editor login, a generic web page is displayed that informs a removed editor that a final decision has been made regarding the deactivation of his or her login and providing a list of possible reasons as to why such a decision might have been made.

Blacklisting allegations
Senior ODP editors have the ability to attach "warning" or "do not list" notes to individual domains, but no editor has the unilateral ability to block certain sites from being listed. Sites with these notes might still be listed, and at times notes are removed after some discussion.

Private forums
ODP has its own internal forums, the contents of which are intended only for editors to communicate with each other primarily about editing topics.

Software
The ODP Editor Forums were originally run on software that was based on the proprietary Ultimate Bulletin Board system. In June 2003, they switched to the phpBB system.

The ODPSearch software is a derivative version of Isearch and is open source, licensed under the Mozilla Public License.

The ODP database/editing software is closed source, although Richard Skrenta of ODP did say in June 1998 that he was considering licensing it under the GNU General Public License. This has led to criticism from the aforementioned GNU project and other proponents of free software, many of whom also criticise the ODP content license.

As such, there have been some efforts to provide alternatives to ODP (see below). These alternatives would allow communities of like-minded editors to set up and maintain their own open source/open content Web directories. However, no significant open source/open content alternative to ODP has emerged.

Derivatives

 * ChefMoz Dining Guide
 * Open Music Project
 * Google Directory

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