A level: AS : Module 2 - Social and cognitive psychology

SOCIAL PSYCHOLOGY
11.1 Attitudes 11.1.1 Function and Measurement Structure and function of attitudes Cognitive, affective and behavioural components of attitudes. Functional approach: adaptive, knowledge, ego-expressive functions. Measuring attitudes Likert Scales, semantic differential and projective techniques for measuring attitudes. 11.1.2 Attitudes and behaviour The relationship between attitudes and behaviour. Attitude change Principle of consistency within attitudes. Cognitive dissonance and other explanations of attitude change, including factors in persuasive communication and dual-process models of persuasion.