Propaganda

Propaganda is a specific type of message presentation directly aimed at influencing the opinions of people, rather than impartially providing information. In some cultures the term is neutral or even positive, while in others the term has acquired a strong negative connotation. Its connotations can also vary over time. For instance, in English, "propaganda" was originally a neutral term used to describe the dissemination of information in favor of a certain cause. Over time, however, the term acquired the negative connotation of disseminating false or misleading information in favor of a certain cause. Strictly speaking, a message does not have to be untrue to qualify as propaganda, but it may omit so many pertinent truths that it becomes highly misleading.

Historically, the most common use of the term propaganda is in political contexts; in particular to refer to certain efforts sponsored by governments, political groups, and other often covert interests.

Purpose of propaganda
The aim of propaganda is to influence people's opinions actively, rather than to merely communicate the facts about something. For example, propaganda might be used to garner either support or disapproval of a certain position, rather than to simply present the position. What separates propaganda from "normal" communication is in the subtle, often insidious, ways that the message attempts to shape opinion. For example, propaganda is often presented in a way that attempts to deliberately evoke a strong emotion, especially by suggesting illogical (or non-intuitive) relationships between concepts.

An appeal to one's emotions is, perhaps, more obvious a propaganda method than those utilized by some other more implicit, subtle and insidious forms. For instance, propaganda may be transmitted indirectly, through an ostensibly fair and balanced debate or argument. This can be done to great effect in conjunction with a broadly targeted, broadcast news format. In such a setting, techniques like, "red herring", and other ploys (such as Ignoratio elenchi), are often used to divert the audience from a critical issue, while the intended message is suggested through indirect means. This sophisticated type of diversion utilizes the appearance of lively debate within, what is actually, a carefully focused spectrum, to generate and justify deliberately conceived assumptions. This technique avoids the distinctively biased appearance of one sided rhetoric, and works by presenting a contrived premise for an argument as if it were a universally accepted and obvious truth, so that the audience naturally assumes it to be correct. By maintaining the range of debate in such a way that it appears inclusive of differing points of view, so as to suggest fairness and balance, the suppositions suggested become accepted as fact. Here is such an example of a hypothetical situation in which the opposing viewpoints are supposedly represented: the hawk (see: hawkish) says, "we must stay the course", and the dove says, "The war is a disaster and a failure", to which the hawk responds, "In war things seldom go smoothly and we must not let setbacks affect our determination", the dove retorts, "setbacks are setbacks, but failures are failures." As one can see, the actual validity of the war is not discussed and is never in contention. One may naturally assume that the war was not fundamentally wrong, but just the result of miscalculation, and therfore, an error, instead of a crime. Thus, by maintaining the appearance of equitable discourse in such debates, and through continuous inculcation, such focused arguments succeed in compelling the audience to logically deduce that the presupposions of debate are unequivocal truisms of the given subject.

The method of propaganda is essential to the word's meaning as well. A message does not have to be untrue to qualify as propaganda. In fact, the message in modern propaganda is often not blatantly untrue. But even if the message conveys only "true" information, it will generally contain partisan bias and fail to present a complete and balanced consideration of the issue. Another common characteristic of propaganda is volume (in the sense of a large amount). For example, a propagandist may seek to influence opinion by attempting to get a message heard in as many places as possible, and as often as possible. The intention of this approach is to a) reinforce an idea through repetition, and b) exclude or "drown out" any alternative ideas.

In English, the word "propaganda" now carries strong negative (as well as political) connotations, although it has not always done so. It was formerly common for political organizations to refer to their own material as propaganda. Other languages do not necessarily regard the term as derogatory and hence usage may lead to misunderstanding in communications with non-native English speakers. For example, in Brazil and some Spanish language speaking countries, particularly in the Southern Cone, the word "propaganda" usually means the most common manipulation of information&mdash;"advertising".

Definition of propaganda
Famed public relations pioneer Edward L. Bernays in his classic studies eloquently describes propaganda as the purpose of communications. In Crystalizing Public Opinion, for example, he dismisses the semantic differentiations (“Education is valuable, commendable, enlightening, instructive. Propaganda is insidious, dishonest, underhand, misleading.”) and instead concentrates on purposes. He writes (p. 212), “Each of these nouns carries with it social and moral implications. . . . The only difference between ‘propaganda’ and ‘education,’ really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda.”

As propaganda scholar Richard Alan Nelson points out in his important study A Chronology and Glossary of Propaganda in the United States (1996), "Persuasive communication may be divided into activities that can be conducted intrapersonally (in our heads), interpersonally (in small groups), organizationally (within a structured context such as the workplace) and publicly (more outwardly directed efforts that require impersonal use of direct and mass media as a way of linking sender to audience). Making such a distinction is useful in dividing persuasion into direct in-person audience agitation and more indirect media-based propaganda."

The reason propaganda exists and is so widespread is because it serves various social purposes, necessary ones, often popular yet potentially corrupting. Many institutions such as media and government itself are literally propaganda-addicts, co-dependent on each other and the fueling influence of the propaganda system that they help create and maintain. Propagandists have an advantage through knowing what they want to promote and to whom, and although they often resort to various two-way forms of communication this is done in order to make sure their one-sided purposes are achieved. Individuals participate in these mediated propaganda transactions for our own reasons, as myriad as human nature itself, even if only to differentiate ourselves from what Noam Chomsky calls the “bewildered herd.” That so much of this interaction is voluntary, or at least non-resisting, is an area needing much greater study. There will be time for this, since propaganda (if not all its artifacts) forms one of the most enduring aspects of our civilization. As Richard Alan Nelson (1996) argues, propaganda should be "neutrally defined as a systematic form of persuasion which attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels. A propaganda organization employs propagandists who engage in propagandism—the applied creation and distribution of such forms of persuasion."

Types of propaganda


Propaganda shares techniques with advertising. In fact, advertising can be thought of as propaganda that promotes a commercial product, though the word "propaganda" more typically refers to political or nationalist uses, or promotion of a set of ideas. Propaganda also has much in common with public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior (such as wearing seat belts, not smoking, not littering, or so forth). Again, the emphasis is more political in propaganda. Propaganda can take the form of leaflets, posters, TV, and radio broadcasts and can also extend to any other medium.

In the case of the United States, there is also an important distinction between propaganda such as advertising and what the Government Accountability Office, an arm of the United States Congress, refers to as "covert propaganda." The distinction can be described as such: advertisements in newspapers are sometimes made with the intent to appear, at first glance, as news article, but these are required to display a message stating that they are in fact advertisements. If there is no visible statement of the fact that it is an advertisement, the average reader would be inclined to think the advertisement was in fact a news story (which are by definition characterized by balanced inclusion of relevant facts), and that advertisement has now become a piece of covert propaganda. The Bush Administration has come under fire for allegedly producing and disseminating covert propaganda in the form of television programs, aired in the United States, which appeared to be legitimate news broadcasts and did not include any information signifying that the programs were not generated by a private-sector news source.

Propaganda, in a narrower use of the term, connotates deliberately false or misleading information that supports or furthers a political cause or the interests of those in power. The propagandist seeks to change the way people understand an issue or situation for the purpose of changing their actions and expectations in ways that are desirable to the interest group. Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the rank and file members who help to disseminate the propaganda.



More in line with the religious roots of the term, it is also used widely in the debates about new religious movements (NRMs), both by people who defend them and by people who oppose them. The latter pejoratively call these NRMs cults. Anti-cult activists and countercult activists accuse the leaders of what they consider cults of using propaganda extensively to recruit followers and keep them. Some social scientists, such as the late Jeffrey Hadden, and CESNUR affiliated scholars accuse ex-members of "cults" who became vocal critics and the anti-cult movement of making these unusual religious movements look bad without sufficient reasons.

Propaganda is a mighty weapon in war. In this case its aim is usually to dehumanize and create hatred toward a supposed enemy, either internal or external. The technique is to create a false image in the mind. This can be done by using special words, special avoidance of words or by saying that the enemy is responsible for certain things he never did. Most propaganda wars require the home population to feel the enemy has inflicted an injustice, which may be fictitious or may be based on facts. The home population must also decide that the cause of their nation is just.



Propaganda is also one of the methods used in psychological warfare.

The term propaganda may also refer to false information meant to reinforce the mindsets of people who already believe as the propagandist wishes. The assumption is that, if people believe something false, they will constantly be assailed by doubts. Since these doubts are unpleasant (see cognitive dissonance), people will be eager to have them extinguished, and are therefore receptive to the reassurances of those in power. For this reason propaganda is often addressed to people who are already sympathetic to the agenda. This process of reinforcement uses an individual's predisposition to self-select "agreeable" information sources as a mechanism for maintaining control.



Propaganda can be classified according to the source and nature of the message. White propaganda generally comes from an openly identified source, and is characterized by gentler methods of persuasion, such as standard public relations techniques and one-sided presentation of an argument. Black propaganda often pretends to be from a friendly source, but is actually from an adversary. Black propaganda is characterized by its presentation of false information to elicit a desired response, and is often used in covert military psychological operations and by large networked organizations such as terror networks or governments. Gray propaganda may come from an adversarial source pretending to be friendly or neutral, and presents misleading information in a more insidious manner than white propaganda. In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discredit the propaganda source. Opposition to gray propaganda, when revealed (often by an inside source), may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported.

Propaganda may be administered in very insidious ways. For instance, disparaging disinformation about history, certain groups, or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact," even though no one repeating the myth is able to point to an authoritative source. The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media.

Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks, or ignore the experience of others.

See also: black propaganda, marketing, advertising

Etymology
In late Latin, propaganda meant "things to be propagated". In 1622, shortly after the start of the Thirty Years' War, Pope Gregory XV founded the Congregatio de Propaganda Fide ("Congregation for Propagating the Faith"), a committee of Cardinals with the duty of overseeing the propagation of Christianity by missionaries sent to non-Catholic countries. Therefore, the term itself originates with this Roman Catholic Sacred Congregation for the Propagation of the Faith (sacra congregatio christiano nomini propagando or, briefly, propaganda fide), the department of the pontifical administration charged with the spread of Catholicism and with the regulation of ecclesiastical affairs in non-Catholic countries (mission territory).

The actual Latin stem propagand- conveys a sense of "that which ought to be spread". Originally the term was not intended to refer to misleading information. The modern political sense dates from World War I, and was not originally pejorative.



Propaganda has been a human activity as far back as reliable recorded evidence exists. The writings of Romans like Livy are considered masterpieces of pro-Roman statist propaganda.

19th and 20th centuries' propaganda
Gabriel Tarde's Laws of Imitation (1890) and Gustave Le Bon's The Crowd: A Study of the Popular Mind (1897) were one of the first codification of propaganda techniques, which influenced many writers afterward, including Sigmund Freud. Journalist Walter Lippman, in Public Opinion (1922) also worked on the subject, as well as psychologist Edward Bernays, a nephew of Freud, early in the 20th century. During World War I, Lippman and Bernays were hired by then United States President, Woodrow Wilson, to participate in the Creel Commission, the mission of which was to sway popular opinion in favor of entering the war, on the side of Britain. The Creel Commission provided themes for speeches by "four-minute men" at public functions, and also encouraged censorship of the American press. The Commission was so unpopular that after the war, Congress closed it down without providing funding to organize and archive its papers.



The war propaganda campaign of Lippman and Bernays produced within six months such an intense anti-German hysteria as to permanently impress American business (and Adolf Hitler, among others) with the potential of large-scale propaganda to control public opinion. Bernays coined the terms "group mind" and "engineering consent", important concepts in practical propaganda work.

The current public relations industry is a direct outgrowth of Lippman's and Bernays' work and is still used extensively by the United States government. For the first half of the 20th century Bernays and Lippman themselves ran a very successful public relations firm.

World War II saw continued use of propaganda as a weapon of war, both by Hitler's propagandist Joseph Goebbels and the British Political Warfare Executive, as well as the United States Office of War Information.

In the early 2000s, the United States government developed and freely distributed a video game known as America's Army. The stated intention of the game is to encourage players to become interested in joining the U.S. Army. According to a poll by I for I Research, 30% of young people who had a positive view of the military said that they had developed that view by playing the game.

Russian revolution
Russian revolutionaries of the 19th and 20th centuries distinguished two different aspects covered by the English term propaganda. Their terminology included two terms: &#1072;&#1075;&#1080;&#1090;&#1072;&#1094;&#1080;&#1103; (agitatsiya), or agitation, and &#1087;&#1088;&#1086;&#1087;&#1072;&#1075;&#1072;&#1085;&#1076;&#1072;, or propaganda, see agitprop.

Soviet propaganda meant dissemination of revolutionary ideas, teachings of Marxism, and theoretical and practical knowledge of Marxist economics, while agitation meant forming favorable public opinion and stirring up political unrest. These activities did not carry negative connotations (as they usually do in English) and were encouraged.

Expanding dimensions of state propaganda, Josef Stalin's regime built the largest airplane of the 1930s, Tupolev ANT-20, exclusively for this purpose. Named after the famous Soviet writer Maxim Gorky who recently returned from capitalist fascist Italy, it was equipped with a powerful radio set called "Voice from the sky", printing and leaflet-dropping machinery, radiostations, photographic laboratory, film projector with sound for showing movies in flight, library, etc. The airplane could be disassembled and transported by railroad if needed. The giant aircraft set a number of world records.

Nazi Germany
Most propaganda in Germany was produced by the Ministry for Public Enlightenment and Propaganda (Propagandaministerium, or "Promi" (German abbreviation)). Joseph Goebbels was placed in charge of this ministry shortly after Hitler took power in 1933. All journalists, writers, and artists were required to register with one of the Ministry's subordinate chambers for the press, fine arts, music, theater, film, literature, or radio.



The Nazis believed in propaganda as a vital tool in achieving their goals. Adolf Hitler, Germany's Führer, was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918 (see also: Dolchstoßlegende). Hitler would meet nearly every day with Goebbels to discuss the news and Goebbels would obtain Hitler's thoughts on the subject; Goebbels would then meet with senior Ministry officials and pass down the official Party line on world events. Broadcasters and journalists required prior approval before their works were disseminated.



Nazi propaganda before the start of World War II had several distinct audiences:


 * German audiences were continually reminded of the struggle of the Nazi Party and Germany against foreign enemies and internal enemies, especially Jews.
 * Ethnic Germans in countries such as Czechoslovakia, Poland, the Soviet Union, and the Baltic states were told that blood ties to Germany were stronger than their allegiance to their new countries.
 * Potential enemies, such as France and Britain, were told that Germany had no quarrel with the people of the country, but that their governments were trying to start a war with Germany.
 * All audiences were reminded of the greatness of German cultural, scientific, and military achievements.

Until the conclusion of the Battle of Stalingrad on February 4, 1943, German propaganda emphasized the prowess of German arms and the supposed humanity German soldiers had shown to the peoples of occupied territories. Pilots of the Allied bombing fleets were depicted as cowardly murderers, and Americans in particular as gangsters in the style of Al Capone. At the same time, German propaganda sought to alienate Americans and British from each other, and both these Western belligerents from the Soviets.

After Stalingrad, the main theme changed to Germany as the sole defender of what they called "Western European culture" against the "Bolshevist hordes". The introduction of the V-1 and V-2 "vengeance weapons" was emphasized to convince Britons of the hopelessness of defeating Germany.

On June 23, 1944, the Nazis permitted the Red Cross to visit concentration camp Theresienstadt in order to dispel rumours about the Final Solution to the Jewish question. In reality, Theresienstadt was a transit camp for Jews en route to extermination camps, but in a sophisticated propaganda effort, fake shops and cafés were erected to imply that the Jews lived in relative comfort. The guests enjoyed the performance of a children's opera, Brundibar, written by inmate Hans Krása. The hoax was so successful for the Nazis that they went on to make a propaganda film at Theresienstadt. Shooting of the film began on February 26, 1944. Directed by Kurt Gerron, it was meant to show how well the Jews lived under the "benevolent" protection of the Third Reich. After the shooting, most of the cast, and even the filmmaker himself, were deported to the concentration camp of Auschwitz.

Goebbels committed suicide shortly after Hitler on April 30, 1945. In his stead, Hans Fritzsche, who had been head of the Radio Chamber, was tried and acquitted by the Nuremberg war crimes tribunal.

Cold War propaganda
The United States and the Soviet Union both used propaganda extensively during the Cold War. Both sides used film, television, and radio programming to influence their own citizens, each other, and Third World nations. The United States Information Agency operated the Voice of America as an official government station. Radio Free Europe and Radio Liberty, which were in part supported by the Central Intelligence Agency, provided grey propaganda in news and entertainment programs to Eastern Europe and the Soviet Union respectively. The Soviet Union's official government station, Radio Moscow, broadcast white propaganda, while Radio Peace and Freedom broadcast grey propaganda. Both sides also broadcast black propaganda programs in periods of special crises. In 1948, Britain's Foreign Office created the IRD (Information Research Department) which took over from wartime and slightly post-war departments such as the Ministry of Information and dispensed propaganda via various media such as the BBC and publishing.

The ideological and border dispute between the Soviet Union and People's Republic of China resulted in a number of cross-border operations. One technique developed during this period was the "backwards transmission," in which the radio program was recorded and played backwards over the air. (This was done so that messages meant to be received by the other government could be heard, while the average listener could not understand the content of the program.)

In the Americas, Cuba served as a major source and a target of propaganda from both black and white stations operated by the CIA and Cuban exile groups. Radio Habana Cuba, in turn, broadcast original programming, relayed Radio Moscow, and broadcast The Voice of Vietnam as well as alleged confessions from the crew of the USS Pueblo.

One of the most insightful authors of the Cold War was George Orwell, whose novels Animal Farm and Nineteen Eighty-Four are virtual textbooks on the use of propaganda. Though not set in the Soviet Union, these books are about totalitarian regimes in which language is constantly corrupted for political purposes. These novels were used for explicit propaganda. The CIA, for example, secretly commissioned an animated film adaptation of Animal Farm in the 1950s with small changes to the original story to suit its own needs.

Afghanistan
In the 2001 invasion of Afghanistan, psychological operations tactics (PSYOP) was employed to demoralize the Taliban and to win the sympathies of the Afghan population. At least six EC-130E Commando Solo aircraft were used to jam local radio transmissions and transmit replacement propaganda messages.

Leaflets were also dropped throughout Afghanistan, offering rewards for Osama bin Laden and other individuals, portraying Americans as friends of Afghanistan and emphasizing various negative aspects of the Taliban. Another shows a picture of Mohammed Omar in a set of crosshairs with the words "We are watching".

Iraq
During the 2003 invasion of Iraq, the Iraqi Information Minister Mohammed Saeed al-Sahaf repeatedly claimed Iraqi forces were decisively winning every battle. Even up to the overthrow of the Iraqi government at Baghdad, he maintained that the United States would soon be defeated, in contradiction with all other media. Due to this, he quickly became a cult figure in the West, and gained recognition on the website WeLoveTheIraqiInformationMinister.com  The Iraqis misled by his propaganda, on the other hand, were shocked when instead Iraq was defeated.

In November 2005, various media outlets, including The Chicago Tribune and the Los Angeles Times, alleged that the United States military had manipulated news reported in Iraqi media in an effort to cast a favorable light on its actions while demoralizing the insurgency. Lt. Col. Barry Johnson, a military spokesman in Iraq, said the program is "an important part of countering misinformation in the news by insurgents", while a spokesman for Defense Secretary Donald H. Rumsfeld said the allegations of manipulation were troubling if true. The Department of Defense has confirmed the existence of the program. More recently, The New York Times (see external links below) published an article about how the Pentagon has started to use contractors with little experience in journalism or public relations to plant articles in the Iraqi press. These articles are usually written by US soldiers without attribution or are attributed to a non-existent organization called the "International Information Center." Planting propaganda stories in newspapers was done by both the Allies and Central Powers in the First World War and the Axis and Allies in the Second; this is the latest version of this technique.

Techniques of propaganda generation
A number of techniques which are based on social psychological research are used to generate propaganda. Many of these same techniques can be found under logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.

Some time has been spent analyzing the means by which propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies only become propaganda strategies when coupled with propagandistic messages. Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. That is why it is essential to have some knowledge of the following techniques for generating propaganda:
 * Appeal to fear: Appeals to fear seek to build support by instilling fear in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination of the German people.
 * Appeal to authority: Appeals to authority cite prominent figures to support a position idea, argument, or course of action.
 * Argumentum ad nauseam: Uses tireless repetition. An idea once repeated enough times, is taken as the truth. Works best when media sources are limited and controlled by the propagator.
 * Bandwagon: Bandwagon and inevitable-victory appeals attempt to persuade the target audience to take the course of action that "everyone else is taking."
 * Join the crowd: This technique reinforces people's natural desire to be on the winning side.  This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
 * Inevitable victory: invites those not already on the bandwagon to join those already on the road to certain victory. Those already or at least partially on the bandwagon are reassured that staying aboard is their best course of action.


 * Direct order: This technique hopes to simplify the decision making process. The propagandist uses images and words to tell the audience exactly what actions to take, eliminating any other possible choices. Authority figures can be used to give the order, overlapping it with the Appeal to authority technique, but not necessarily.  The Uncle Sam "I want you" image is an example of this technique.
 * Obtain disapproval: This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus if a group which supports a certain policy is led to believe that undesirable, subversive, or contemptible people support the same policy, then the members of the group may decide to change their original position.
 * Glittering generalities: Glittering generalities are intense, emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason. They appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc.  They ask for approval without examination of the reason.  Though the words and phrases are vague and suggest different things to different people their connotation is always favorable: "The concepts and programs of the propagandist are always good, desirable, virtuous."   See also transfer and virtue words.
 * Rationalization: Individuals or groups may use favorable generalities to rationalize questionable acts or beliefs. Vague and pleasant phrases are often used to justify such actions or beliefs.
 * Intentional vagueness: Generalities are deliberately vague so that the audience may supply its own interpretations. The intention is to move the audience by use of undefined phrases, without analyzing their validity or attempting to determine their reasonableness or application. The intent is to cause people to draw their own interpretations rather than simply being presented with an explicit idea. In trying to "figure out" the propaganda, the audience foregoes judgment of the ideas presented. Their validity, reasonableness and application is not considered.
 * Transfer: Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities.   Often highly visual, this technique often utilizes symbols (for example, the Swastika used in Nazi Germany, originally a symbol for health and prosperity) superimposed over other visual images.   An example of common use of this technique in America is for the President to be filmed or photographed in front of the American flag.
 * Oversimplification: Favorable generalities are used to provide simple answers to complex social, political, economic, or military problems.
 * Common man: The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience.  Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person.
 * Testimonial: Testimonials are quotations, in or out of context, especially cited to support or reject a given policy, action, program, or personality. The reputation or the role (expert, respected public figure, etc.) of the individual giving the statement is exploited.  The testimonial places the official sanction of a respected person or authority on a propaganda message.  This is done in an effort to cause the target audience to identify itself with the authority or to accept the authority's opinions and beliefs as its own.  See also, damaging quotation
 * Stereotyping or Labeling: This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable. For instance, reporting on a foreign country or social group may focus on the stereotypical traits that the reader expects, even though they are far from being representative of the whole country or group; such reporting often focuses on the anecdotal.
 * Scapegoating: Assigning blame to an individual or group that isn't really responsible, thus alleviating feelings of guilt from responsible parties and/or distracting attention from the need to fix the problem for which blame is being assigned.
 * Virtue words: These are words in the value system of the target audience which tend to produce a positive image when attached to a person or issue. Peace, happiness, security, wise leadership, freedom, etc. are virtue words.  See ""Transfer"".
 * Slogans: A slogan is a brief, striking phrase that may include labeling and stereotyping. If good ideas can be made into slogans, they should be, as good slogans are self-perpetuating.
 * Unstated assumption: This technique is used when the propaganda concept the propagandist want to transmit would seem less credible if explicitly stated. It is instead repeatedly assumed or implied. Market populism was mostly spread this way -- few came out and said the market should replace democracy, but many talked about how much more responsive and efficient the market was, how it was overthrowing the old order, etc.


 * Falsifing information: The creation or deletion of information from public records, in the purpose of making a false record of an event or the actions of a person during a court session, or possibly a battle, etc.


 * Euphoria: The use of an event that generates euphoria or happiness in lieu of spreading more sadness, or using a good event to try to cover up another. Or creating a celebrateable event in the hopes of boosting morale. Euphoria can be used to take one's mind from a worse feeling. i.e. a holiday or parade.

See also: doublespeak, meme, cult of personality, spin, demonization

Techniques of propaganda transmission


Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, radio, television, and posters. In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announce "spots" or as long-running advertorials. The magazine Tricontinental, issued by the Cuban OSPAAAL organization, folds propaganda posters and places one in each copy, allowing a very broad distribution of pro-Fidel Castro propaganda.

Ideally a propaganda campaign will follow a strategic transmission pattern to fully indoctrinate a group. This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hotline, radio program, et cetera. The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination. A successful propaganda campaign includes this cyclical meme-reproducing process.